From the manufacturer's website:
The Natural Dentist Healthy Gums Mouth Rinse is an herbal/botanical remedy that was originally formulated by a practicing dentist to treat his own patients' gum problems. His dissatisfaction with existing mouthwashes combined with his avocational interest in natural, herbal remedies (and lots of experimentation) led him to the formula that founded this company.
The mouthwash contains a unique combination of medicinal herbs plus the time-tested therapeutic value of 20% purified Aloe vera.
It has been clinically tested at NYU Dental School and proven effective in actual use among people suffering from bleeding gums.
Importantly, also, are the things this product doesn't contain. No alcohol. No artificial colors, flavors or preservatives.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.