From the manufacturer's website:
A Whiter Smile, Without Enamel Damage.
- Naturally powered by Arm & Hammer™ Baking Soda for healthier teeth and gums*:
- neutralizes harmful acids that weaken and erode enamel
- penetrates between teeth and along gum line for a deep clean
- removes more plaque in hard to reach places than a regular toothpaste
- low abrasion formula that won’t damage enamel
- safely whitens with the gentle power of baking soda
- Specially formulated with Peroxide for extreme whitening power that won’t damage enamel
- Removes and prevents new stains from setting with Stain Defense™ technology
- Fluoride cavity protection and enamel strengthening
- Tartar Control
- Clean Mint Flavor
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.