From the manufacturer's website:
Sure, salon-worthy hair care brewed with fresh craft beer seems strange, until you try it! Then you’ll understand why generations of women have rinsed with beer for strong, shiny hair. Why Beer? Turns out, the malted barley in beer is brimming with B vitamins and proteins for healthy hair. BRÖÖ serves up amazing hair, clean ingredients, and no beer smell (we knew you were wondering!)
Barley. One of the earliest grains cultivated by humans. We’re talking Mesopotamia, Cradle of Civilization stuff here! An ancient food source that happens to be full of hair-loving B vitamins. But, how to serve up the beauty in the barley for your hair? You can’t exactly rub a handful on your head. I mean, you could, but it would be messy. The answer? Beer! Barley is the heart of beer! It’s the most important ingredient, along with water, yeast, and hops flowers (for that bitter flavor.) The barley is boiled in water to release all the carbohydrates, vitamins and proteins. Then the yeast, that magical little single-celled organism eats up the carbohydrates, releasing alcohol, and you’ve got yourself a beer. And, that’s why women, throughout the ages, have rinsed their hair with beer for strength and shine. The beauty is in the barley. Hey, they didn’t call beer “liquid bread” for nothing, during the Middle Ages. They knew that luscious libation was full of nutrition.We call beer the “super-drink” for your hair, thanks to that glorious grain, barley. And with BRÖÖ, we’ve made that beer the #1 ingredient in our ultra-performing haircare, so you can take barley from #GrainToMane!
Warning: For external use only. Avoid eyes. Don't drink. Natural ingredients may cause variation in color and consistency of this product.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
- Aloe Barbadensis Leaf Juice, Arginine HCl, Beer, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Caffeine, Caprylic/Capric Triglyceride, Capryloyl Glycerin/Sebacic Acid Copolymer, Cetearyl Alcohol, Cetyl Alcohol, Cetyl Hydroxycellulose, Citric Acid, Cocamidopropyl Betaine, Coco-Glucoside, Cocos Nucifera (Coconut) Oil, Diheptyl Succinate, Fragrance, Glycerin, Glyceryl Oleate, Glyceryl Stearate SE, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Barley Protein, Hydroxypropyl Guar, Mentha Piperita (Peppermint) Oil, Menthol, Olea Europaea (Olive) Fruit Oil, Polysorbate 60, Potassium Sorbate, Prunus Amygdalus Dulcis (Sweet Almond) Oil. Serine, Shea Butteramidopropyl Betaine, Simmondsia Chineses (Jojoba) Seed Oil, Sodium Benzoate, Sodium Cocoyl Isethionate:, Sodium Hydroxide, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Methyl Oleoyl Taurate, Sodium Phytate, Soy Amino Acids, Stearalkonium Chloride, Threonine, Tocopheryl Acetate, Wheat Amino Acids, Xanthan Gum