From the manufacturer's website:
Compare to the active ingredient in Extra Strength Benadryl® Cream. GoodSense® Itch Relief Cream contains diphenhydramine hydrochloride 2%, a topical analgesic, with zinc acetate 0.1%, a skin protectant, in a cream. Helps relieve the itch.
This topical cream temporarily relieves pain and itching associated with:
- insect bites
 - minor burns
 - sunburn
 - minor skin irritations
 - minor cuts
 - scrapes
 - rashes due to poison ivy, poison oak and poison sumac
 - dries the oozing and weeping of poison ivy, poison oak and poison sumac
 
Warning: Do not use on large areas of the body or with any other product containing diphenhydramine.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Active Ingredients:
- Diphenhydramine hydrochloride 2%
 - Zinc acetate 0.1%
 
Inactive Ingredients: cetyl alcohol, diazolidinyl urea, methylparaben, PEG-2 stearate, PEG-20 stearate, propylene glycol, propylparaben, purified water