From the manufacturer's website:
GUM® Orthodontic Wax has been formulated to relieve discomfort by adhering to orthodontic appliances such as braces and wires, and to the auxiliary hooks, tubes, and ligatures.
GUM® Orthodontic Wax is recommended by dental professionals for relief from the pain and irritation caused by orthodontic appliances. GUM® Orthodontic Wax protects the gums and the linings of your cheeks and lips, providing a comfortable barrier from the sharp ends of wires and pointed appliance parts. GUM® Orthodontic Wax is also suitable for patients wearing partial dentures where wire clasps may be causing discomfort, sore spots, or abrasions.
GUM® Orthodontic Wax is packed in a convenient, small container that is ideal for both at home and outside the home use. Designed to fit easily into your pocket, purse, or backpack. Remove before brushing and between-teeth cleaning. Reapply as needed.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.