From the manufacturer's website:
We've been developing natural oral care solutions for over 40 years, and Whole Care® toothpaste offers many solutions in one. It fights cavities, whitens with naturally derived silicas by removing surface stains, freshens breath, and helps prevent plaque and tartar buildup with regular brushing. We produce this toothpaste with fluoride because we respect our customers' diverse needs and interests.
- No artificial flavors, colors, or preservatives
- No animal ingredients
- Not tested on animals
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.